Over the past two decades, I have helped tourism practitioners, businesses, communities, destinations, governments and universities turn tourism into success stories on three continents and use it as a means for well-being and development.


So I decided it was time to bring together all my practical experience, backed by scientific knowledge, into a systematized set of practical tools and systems to help tourism practitioners achieve a more meaningful life through tourism for themselves, their loved ones and their communities.  


Thus, in 2024, I started The Tourism Practitioner movement.


Now, I run this platform full of productivity tips and tools to teach tourism practitioners how to improve their profession or business, attract visitors, and use tourism for their success by improving the skills they already have.


For this purpose, I not only transfer my experience, but also share new tips based on my professional practice, which relates to:

1. Generating actionable data-driven strategies for tourism practitioners in international destinations; 

2. Mentoring an international academic platform in tourism education at the university level;

3. Testing technological and artificial intelligence tools to boost productivity in tourism.