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Turn tourism into
your success.
Want to join us?
Join the readers of The Tourism Practitioner for tips on productivity & tools to improve business, attract visitors, and use tourism for your well-being and development.
Start here.
Hi–I’m Santiago Rodríguez. I help tourism practitioners to use
tourism for their well-being
and development.
- An open letter to tourism practitioners -
Being a succesful tourism practitioner is about improving your life and that of your community.
We approach our work in a way that prioritizes personal, professional, and collective well-being, rather than only maximizing financial gain.
The efficient tourism practitioner doesn’t only ask: “how can I make more money?”
They ask: “what kind of life do I want to lead through tourism?”, and then use tourism to support that life.
It’s not about getting more. It’s about finding enough.
I provide tools, principles, and systems to use tourism in a practical way towards your goals.
Sometimes that requires working alone.
But most of the time, tourism requires mobilizing your network to provide satisfying experiences for you, the host communities and visitors.
At the end of the day, what binds us together is a simple goal:
To achieve a positive impact through tourism for our lives, the lives of our loved ones and our community.

Four more ways I can help you
01
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Success in
your development.
Success in
your profession.
Success in
your community.
Join the readers of The Tourism Practitioner for tips on productivity & tools to improve business, attract visitors, and use tourism for your well-being and development.
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