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I will never spam you or sell your info. Ever.

Turn tourism into

your success.

I will never spam you or sell your info. Ever.

Want to join us? 

Join the readers of The Tourism Practitioner for tips on productivity & tools to improve business, attract visitors, and use tourism for your well-being and development.

Start here.

Hi–I’m Santiago Rodríguez. I help tourism practitioners to use
tourism for their well-being
and development.

- An open letter to tourism practitioners -

Being a succesful tourism practitioner is about improving your life and that of your community.

We approach our work in a way that prioritizes personal, professional, and collective well-being, rather than only maximizing financial gain.

The efficient tourism practitioner doesn’t only ask: “how can I make more money?”

They ask: “what kind of life do I want to lead through tourism?”, and then use tourism to support that life.

It’s not about getting more. It’s about finding enough.

I provide tools, principles, and systems to use tourism in a practical way towards your goals.

Sometimes that requires working alone.

But most of the time, tourism requires mobilizing your network to provide satisfying experiences for you, the host communities and visitors. 

At the end of the day, what binds us together is a simple goal:

To achieve a positive impact through tourism for our lives, the lives of our loved ones and our community.

Santiago Rodriguez profile picture

Three more ways I can help you

01

The Tourism Practitioner Weekly Newsletter

I share practical guidance to help you improve your productivity as tourism practitioner.

Course For Tourism Practitioners: Attract The Visitors You Want

03

Self-paced, hands-on online course teaching you the fundamentals and the process of attracting the tourism you want, providing you the tools to take and track action.

Tourism CEO, Leaders & Entrepreneurs Coaching

02

Overcome the key challenges of Tourism CEOs, Leaders &  Entrepreneurs: get the tools, systems & support for your personal success and that of your organization.

Success in
your development.

Success in
your profession.

Success in
your community.

Join the readers of The Tourism Practitioner for tips on productivity & tools to improve business, attract visitors, and use tourism for your well-being and development.

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